Hurley H2O: Clean Water for Everyone

Hurley, a Southern California clothing company, is a well-known brand among surfers. Spend a day at the beach and you’ll see the Hurley emblem on everything from shirts to boardshorts to backpacks to sunglasses. Hurley also has a surf team, with past members including surf legends Rob Machado and Timmy Curran. However there is more to Hurley than simply surf and skate apparel; Hurley is working to provide access to clean, safe drinking water for everyone.

“1 in 6 people do not have access to clean water. 5 in 6 can help.”

Hurley is helping. In 2008, Hurley started a clean water initiative called H2O, and has since teamed up with organizations such as Waves for Water and The Ecology Center to raise awareness and funds for the cause.
According to Water.org, 780 million people don’t have access to clean drinking water, and 3.4 million people a year die as a result of water born diseases. Waves for Water make water filters available to people in areas of the world with unfiltered or dirty drinking water, and Hurley H2O is assisting them in their mission. They have developed a volunteer program called “Clean Water Couriers,” which encourages surfers who are traveling to various third world countries to carry small water filters with them. Once they arrive, the surfers either deliver the filters to local non-profits for distribution, or go into small villages themselves and teach locals the use and value of the filters. In September 2013, Rob Machado traveled to Nicaragua with the San Dieguito Academy Surf Team as part of the “Clean Water Couriers” program. They provided enough filters to bring clean water to over 5000 people.

Hurley H2O and The Ecology Center have partnered to teach people about water conservation and encourage the use of reusable water bottles. At the Hurley Pro surf competition, H2O and The Ecology Center set up the “Blueroom,” designed to persuade event attendees to bring reusable water containers by providing them with free filtered water. H2O raises funds for The Ecology Center by selling stainless steel water bottles and offering free water at various additional surf-related events.


Shop Hurley products, and support H2O in their efforts to bring filtered drinking water to everyone across the globe. For more information on the Hurley line, contact us.