Thursday, November 21, 2013

The 10X Phenomenon

I’ve heard many times that we, you, or any business should build a “remarkable” product or service.  Doing so will get attention from customers and make your business successful. 

I agree. But what is remarkable?

For the first time, I heard someone put it bluntly.  They said, “remarkable is 10 times better than what exists today”.  An order of magnitude better.

So make it 10 times cheaper, 10 times faster, 10 times bigger, or 10 times ________.  Impossible?  Maybe.  Difficult? Most certainly.  But that’s what makes it remarkable.

Can we do something remarkable at Surfboards Etc?  I think we can.  How are you going to become remarkable?

Adam Swiecki
Surfboards Etc

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