Friday, November 29, 2013

Quiksilver and Canopy: Apparel Saving Forest Ecosystems

When purchasing active clothing for a day out on the beach, one might not be aware of the materials that make the wicking and water-resistant clothing perfect for sportswear. For example, the synthetic material rayon creates comfortable fabric for surfers and beachgoers trying to keep cool. But when taking a closer look, wood cellulose-based products like rayon and viscose can be made up of forest fiber from endangered and ancient trees from rainforests. Without knowing it, your t-shirts, tank tops, or boardshorts can be made up of trees that have been cut down from rainforests in Indonesia or the northern boreal forests in Canada. 

Fortunately, Australian company Quiksilver is working to counteract this trend in the clothing industry. Quiksilver, PrAna, Lululemon Athletica and Patagonia will be among the first in a group of apparel companies to work with Canopy, an environmental non-profit committed to protecting forests, species, and climate by working to help large industries move towards sustainable practices. Fashion industry designer Eileen Fisher and Canopy are leading the campaign by raising awareness on how the fashion industry affects forest conservation.

These companies are also developing new purchasing policies with suppliers to eliminate the use of endangered forest fiber in clothing. Quiksilver, prAna, Patagonia, Lululemon Athletica and 14 other designers are committed to research and development projects for sustainable alternatives, such as recycled viscose. 

The campaign will hopefully encourage the fashion industry to develop eco-friendly alternatives for clothing production. As of last year, an estimated of 70 million trees from endangered forests were chopped down for fabric production. This threatens the habitats of species such as the orangutan and caribou. This trend in deforestation is expected to double in the next 20 years.

You can also help protect the rainforest and support Canopy's campaign to end forest depletion by being mindful of what you buy to enjoy the salt life. Purchasing Quiksilver products is just one step towards making better environmental choices. Contact us to learn more about the Quiksilver line.

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